Artificial Intelligence (AI) Policy
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At FidesOak® we utilise artificial intelligence (AI) technologies to enhance our content creation and user experience. This policy outlines how we use AI and our commitment to responsible and transparent AI practices.

Scope 
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This policy applies to all AI-generated content and services provided by FidesOak®, including but not limited to text, images, videos, and avatars.
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1. AI-Generated Content

• Some of the content on our website, including but not limited to articles and videos, may be partially generated or assisted by AI algorithms.

• We use best endeavours to ensure that all AI-generated content is reviewed, edited, and curated by our FidesOak® team to maintain high quality and accuracy.

• We will clearly label any content that has been substantially generated by AI to maintain transparency with our users.

2. AI-Powered Video Editing

• We may use AI-powered tools to assist in video editing processes, such as automated video formatting, transitions, or minor enhancements.

• The final video content will always be reviewed and approved by our FidesOak® team to ensure quality and appropriateness.

3. Image Generation and Avatar Videos

• Any AI-generated images or avatars will be clearly disclosed as such to avoid confusion or deception.

• We will adhere to applicable copyright laws and respect intellectual property rights when using AI-generated visual content.

4. Ethical Considerations

• We are committed to using AI responsibly and ethically, always putting the best interests of our users first.

• We are committed to transparency in our use of AI. Any content that is significantly generated or edited by AI will be clearly disclosed to our users.

• We will not use AI to create content that is misleading, discriminatory, or harmful in any way.

• We strive to ensure that AI-generated content is accurate and reliable. Our FidesOak® team rigorously reviews all AI-assisted content.

• We will continuously monitor and assess the impact of our AI usage to ensure it aligns with our values and ethical standards.

5. Data Privacy

• The use of AI on our website will adhere to our privacy policy and applicable data protection regulations.

• We will not use AI to collect or process personal data without obtaining necessary user consent.

• Any data collected for AI purposes will be securely stored and used solely for the intended purposes outlined in our privacy policy.

6. User Feedback and Concerns

• We value our users' feedback and concerns regarding our use of AI.

• If you have any questions, suggestions, or issues related to our AI practices, please contact us at info@fidesoak.co.uk

• We will review and address any AI-related concerns promptly and take necessary actions to maintain user trust and satisfaction.

We believe that AI technologies, when used responsibly and transparently, can greatly enhance the user experience and content quality on our website. However, we also acknowledge the importance of human oversight and judgement in the content creation process.

This AI policy is subject to change as we continue to explore and adopt new AI technologies. We will update this policy accordingly and notify our users of any significant changes.

Last updated: 28.6.2024